Brand identity, Packaging, Merch, Webdesign & Development, Motion

Hauritz Studio is a hair salon with a calm and considered brand expression. The project focuses on creating a complete visual identity alongside designing and developing an interactive website that reflects the atmosphere of the salon and supports a clear digital presence. The visual identity is built around a refined logotype, a soft and natural color palette, and a typographic system chosen to support clarity and a calm tone. These elements are applied consistently across print, signage, and digital touchpoints, creating a cohesive and recognisable expression. The website extends the identity through restrained layouts, subtle transitions, and considered interactions. Logo animations and supporting motion elements add movement while maintaining a balanced and understated experience.