Brand identity, Packaging, Merch

Neve is a conceptual outerwear brand inspired by alpine environments and functional design. The project explores how a clear visual identity can support technical apparel through a restrained and consistent graphic language. The identity is based on logotype, a limited monochrome palette, and a flexible system applied across garments, packaging, labels, and physical formats. Photography and art direction focus on materiality, scale, and atmosphere to support the overall expression. The project serves as an exploration of branding and visual coherence within a contemporary outerwear context.